Our inspiration

What is it that keeps you striving towards your sporting goals? The endurance mindset is unique. But it’s one that you share with a wider family of athletes. Here we reveal a little about the remarkable stories of our brand ambassadors. We are so proud to help power their achievements.

Jasmijn Muller

Jasmijn is the world 24 hour time trial champion and is busily raising awareness of women’s issues in endurance sport.

Angus Young

Winner of the 2021 Pan Celtic Race, Angus is part of a cohort of ultra distance cyclists who are redefining terms like tenacity and staying power. 

Karen Darke MBE

Karen broke her back aged 21 in a climbing accident. The journey of resilience that followed led her to gold in the 2016 Paralympics in Rio.