Our inspiration

What is it that keeps you striving towards your sporting goals? The endurance mindset is unique. But it’s one that you share with a wider family of athletes. Here we reveal a little about the remarkable stories of our brand ambassadors. We are so proud to help power their achievements.

Jasmijn Muller

Jasmijn is the world 24 hour time trial champion and is busily raising awareness of women’s issues in endurance sport.

Angus Young

Winner of the 2021 Pan Celtic Race, Angus is part of a cohort of ultra distance cyclists who are redefining terms like tenacity and staying power. 

Karen Darke MBE

Karen broke her back aged 21 in a climbing accident. The journey of resilience that followed led her to gold in the 2016 Paralympics in Rio.


Tekkerz is a refreshing London-based cycling team created by Alec Briggs with friends and partners looking to innovate in the cycling industry.

Bianchi HUNT Morvélo

UK-based women's elite cycling team racing across Europe, consisting of nine riders balancing Elite sport alongside full-time careers.

Sigma Sports Cannondale RT

One of the UK’s longest running teams in its 11th year in 2022 racing road, TT, track, MTB and gravel.

Holly Mei Jones

Plant-based, long distance triathlete triathlete who only took up the sport in 2019 but quickly started to make waves.

Finley Newmark

Former professional cyclist with TRINITY, turned "all road" adventure rider and content creator.

Josh Ibbett

Winner of the TCR in 2015, Josh is a former road and MTB racer turned ultra-endurance adventure cyclist.

Ben Turner

Ben is the Adventure Coach who helps people find their adventure in fitness, nutrition and mental resilience. Improving lives through simple, healthy practices.

Paul Giblin

Racing over 50 ultras in his eight year career, breaking course records and winning world championship medals, Paul now coaches athletes to reach their own running goals.