Finlay Newmark Gravel Cycling


About The Organisation and Our Commitment

Since the beginning, we recognised that business as usual is failing people and the planet.

The planet gives our ingredients. It's only right that we give back to the environment. As a registered member of 1% For The Planet, we have made an ongoing pledge to donate 1% of our annual sales revenue to help address the world's most pressing environmental challenges.

In 2001, two close friends and successful entrepreneurs embarked on a fishing trip along the Madison River. Recognising their businesses' ecological footprint, they donated 1% of their yearly sales - not just profits - to environmental causes. 

The founders, Yvon Chouinard of Patagonia and Craig Mathews of Blue Ribbon Flies, established 1% For The Planet in 2002, igniting a worldwide movement. This initiative empowers businesses to take responsibility for their environmental influence. Since its inception, 1% For The Planet has grown internationally, aiding numerous enterprises in making impactful contributions.

We’ve been a 1% For The Planet member since our inception, joining thousands of businesses and supporting over 6300 certified Environmental Partners, including The Bike Project, The National Forest Foundation and Spitalfields City Farm.



To inspire commitment and action so that our planet and future generations thrive.


To accelerate smart environmental giving and prevent greenwashing.


The organisation has certified over $500 million in environmental giving to date.

Impact Areas

1% For The Planet’s vetted environmental partners are categorised into four impact areas.

Rights to Nature

The rights to nature impact area focuses on four targets: renewable energy, land and water rights, community conservation, and nature access.

Conservation & Restoration

The conservation and restoration impact area focuses on four impact targets: biodiversity and wildlife, marine ecosystems, freshwater ecosystems, and terrestrial ecosystems.

Resilient Communities

The resilient communities impact area focuses on four impact targets: climate adaptation, sustainable cities, toxics and pollution, and environmental education.

Just Economies

The just economies impact area focuses on four targets: responsible consumption and production, sustainable livelihoods, decarbonisation, and food systems.

We look forward to updating you on our next steps and goals to expand our Sustainability efforts.

Explore some of the work by our environmental partners below:

1% for the Planet Rides with Louisiana Bucket Brigade

Four 1% Environmental Partners Using Education to Uplift Women 

Female Leadership Igntes Tropical Rainforest Recovery in the Amazon